TV boomers: all NBL games to stream live on online

Every National Basketball League game will be streamed live on the internet this season under the league’s new digital broadcast deal.

The league announced NBL.TV this morning, a venture between the NBL and Perform Media Australia, which will produce five-camera live broadcasts for all matches outside the games shown by the league’s television partners, which will be simulcast online.

Boomers and Opals games will also be shown on NBL.TV, but those broadcasts will be subject to television deals and may not be live.

For $79 a season, supporters will be able to watch every NBL game on all digital platforms.

The pricing is substantially less than that of the NBA’s hugely popular NBA League Pass, which for about $200 gives fans season-long access to all games.

The Basketball Australia chief executive, Kristina Keneally, said NBL.TV was a landmark development in the sport and would be owned by the league.

“This is a landmark deal in Australian sport – the very first of its kind in our country,” Ms Keneally said.

“New media and digital broadcasting are already having a huge impact on the media landscape, and basketball fans rightly expect broad access to high-quality live programming in this space.

“This deal truly puts us ahead of the pack: basketball is the first sport in Australia to give fans such comprehensive digital access to live sports content on-the-go.

“This is also the first time in NBL history that every game will be broadcast and available live.”

Ms Keneally said NBL.TV could become a major moneymaker for the league.

“On top of that, NBL.TV will be a league-owned platform rather than one owned by a rights-holder – so the NBL will retain control of its own broadcast product and benefit directly from the revenue generated by it,” she said.

“It gives us a major new revenue stream, as well as an attractive new proposition for sponsors.”

Basketball Australia has yet to announce the WNBL’s broadcast deal for this season.

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